A brief history of the sweatshirt - from the athletics track to the beach

HÖRFA look back on the history of the sweatshirt from it's origins on the track and field to it's popularity in 90's hip-hop and surf culture.

The first crewneck sweatshirt was invented in 1920 by Benjamin Russell Jr., a football player for the University of Alabama.

Russell Jr. was tired of the itchy wool predecessors and went to his father with an idea for a cooler cotton design, which Russell Sr. turned into a reality, and ultimately gave birth to Russell Athletic Co.

The word ‘sweatshirt’ first appeared way back in 1925. The definition was a collarless, long-sleeved, oversized pullover made of thick fleecy cotton.

The earliest sweatshirts were practical items of clothing specifically designed for athletes to wear during training for traditional sports.

Sweatshirts not only provided warmth but, as their name aptly reveals, they also possessed the functional ability to induce and absorb sweat during exercise.

The design later evolved to include the zipper front, now known as the ‘hoodie’, first marketed by Champion Athletic for football players to use on the sidelines.

Sweatshirts with matching pants – ‘sweat pants’ – created an ensemble known as the jog suit, track suit, or sweat-suit, and they became widely popular in the 1970s along with the craze for jogging.

The sweatshirt’s potential as a portable advertising tool was discovered in the 1960s when U.S. universities began printing their names on the medium. For students and parents alike, university names on sweats became the preferred casual attire for exhibiting school pride.

Abercrombie & Fitch were a particular brand that later capitalised on this design to bring the university trend to mainstream success.

The t-shirt slogan craze of the seventies inevitably translated to sweatshirts, too. Recognising the relative simplicity of customisation and the power of clever graphics combined with catchphrases, sweatshirts became a vehicle for personal expression for both the designer and the wearer.

The rise of extreme sports in the 1980s, such as surfing and skateboarding, and the simultaneous establishment of hip-hop as a cultural phenomenon, reinjected a whole new level of cool into the sweatshirt.

For surfers, the sweatshirt became a practical component of beachwear. The sweatshirt provided the obvious solution to quick warmth upon exiting the ocean and facilitated drying off by absorbing excess water. As surfing gained a strong following, the sport’s popularity was harnessed by various labels, the most successful perhaps being Quicksilver in the 1990s.

As skateboarders took to the streets translating the vertical movements of surfing to flatland, they too adopted the sweatshirt, in part for its functionality – the heavy cotton was an extra layer of cushion between the skin and the injurious concrete pavement.

Another revolution brewed in the late 1970s, that time on the east coast of the United States. In the South Bronx of New York, hip-hop culture was born out of a rebellion to disco and as an alternative to gang life. Rap, Djing, breakdance, graffiti, and fashion combined to produce an artistic phenomenon that would reach across global boundaries to become a billion-dollar industry.

Early components of hip-hop fashion, now known as ‘old school’, included sweatsuits, Adidas or Puma trainers, Kangol hats, and big, gold jewelry. Colorful sweat ensembles were not only everywhere and cost effective, but they reflected the vibrancy of graffiti murals and proved functional when performing breakdance moves. As groups such as the Sugar Hill Gang, and later Run DMC, began to garner recognition, the old-school look became representative of hip-hop style.

The countless hip-hop fashion labels of the early 2000s continue to promote the legacy of the sweatsuit by maintaining it as a central focus in both their men's wear and women's wear lines.

From humble beginnings as athletic wear, the sweatshirt has achieved mass-market domination, repropelled by the birth of logomania in the 1980s. Designers wishing to cash in on branding, utilised the sweatshirt to do so.

From Vivienne Westwood's ‘Anglomania’ sailor sweatshirts to Calvin Klein’s ubiquitous ‘CK’ example, sweatshirts with designer logos became the affordable version of designer wear for the masses.

The sweatshirt’s ability to transcend its athletic origins by becoming both an influential component of sportswear and an element of various subcultural dress, testifies to its importance in fashion; furthermore, the fashion system’s innate ability to recycle pre-existing motifs guarantees that the sweatshirt will continue to evolve for years to come.

Male model Mitch Palmer wearing our stylish Cassette Sweatshirt SHOP HERE


  • Annasyswet

    download facebook spy tool


    pc games free download for windows 7 ultimate 32 bitfree download symantec antivirus for windows server 2003 freedownload c++ for windows 10 latest versiond link dwa 171 driver download windows 10download latest version adobe flash player for windows 10free windows 7 online download freefrag game download pccanon wia driver windows 10 download freetutuapp pc windows 7 downloaddownload nord vpn free for pc
    [url=https://chromebrowser.ru/firefox-x64-download-windows-10-a-more-secure/]download yugioh offline game pc
    [url=https://bestsmiles.net.ru/download-utorrent-web-for-windows-10-download/]screen video recorder for windows 7 free download full version free
    [url=https://chromebrowser.ru/free-kindle-download-for-windows-10-amazon-kindle/]hp laserjet 6p driver download windows 10
    [url=https://rd-ok.ru/download-windows-10-iso-without-product-key/]safari para windows download free
    [url=https://chromebrowser.ru/free-firefox-download-for-windows-10-64-bit/]ms dos download free for windows xp free
    [url=https://rd-ok.ru/download-weblogic-10-3-5-for-windows-64-bit-oracle/]jdk 1.5 download for windows 10 64 bit
    [url=http://newsfrom241cionioprinhohf.blogspot.com/2021/05/google-chrome-new-version-free-download.html]download driverpack online windows 10
    [url=https://fundamentservis.ru/dragon-age-origins-the-fade-dragon-age-origins/]download fps games for pc free offline
    [url=https://fundamentservis.ru/acer-aspire-v3-771g-drivers-acer-v3-771g-drivers/]gta vice city download for pc windows 10 32 bit
    [url=https://mixpresent.ru/jvc-kw-nt300-jvc-kw-nt300-instruction-manual/]download f1 racing game for pc
    download minecraft windows 10 for android
    calc exe windows 10 download
    canon mf232w scanner driver download windows 10 64 bit
    adobe reader professional free download for pc
    download photoshop cs6 free full version for windows 7 free


    itunes download error windows 10
    download minecraft pocket edition for pc windows 7
    couldn t download windows 10 0×80072ee2
    bike themes for windows 10 free download
    download the impossible quiz for pc free

    assassin’s creed odyssey free download for pc ocean of games
    wifi password hack v5 free download for windows 7 free
    adobe acrobat pro free download for windows 10 64 bit
    adventures of tintin pc game free download
    need for speed most wanted download pc windows 10

    download driver wifi windows 10 64 bit pc
    logitech webcam c270 driver free download windows 10
    download anaconda navigator for windows 10
    download instagram on windows phone free
    firefox for 64 bit windows 10 download


    2010 download windows 10 [/url] for pc free download 2012 full version [/url] game heroes evolved pc [/url] instagram for free on pc [/url] player windows 10 download [/url] software free download for windows 10 [/url] internet explorer 8 for windows xp 32 bit full free [/url] recovery windows 10 download [/url] free download windows xp free [/url] control free download for windows xp free [/url]

  • Annasyswet

    download wallpaper engine for windows 10gcc compiler for windows 10 64 bit free downloadbatman vs superman game free download for pcdownload warcraft 3 frozen throne full game free for pcfree download virtual dj for windows 10assassin’s creed syndicate free download pcfujitsu scansnap s1500 software download windows 10disney pixar cars 2 games free download for pcdownload wattpad for windows pc freefree software download for pc windows 10
    [url=https://rd-ok.ru/download-windows-picture-viewer-windows-10-photo/]download chrome for laptop windows 10
    [url=https://fundamentservis.ru/parrot-mini-drone-update-updating-parrot-rolling/]don t starve download free pc
    [url=https://fundamentservis.ru/star-wars-the-force-awakens-screener-torrent-lego/]deer hunter 2005 free download pc
    [url=https://fundamentservis.ru/pioneer-avh-4000-nex-avh-4100nex/]download roblox pc windows 7
    [url=https://bestsmiles.net.ru/download-spatial-sound-windows-10-dts-sound/]directv player download windows 10
    [url=https://fundamentservis.ru/qualcomm-atheros-ar8171-specs-qualcomm-atheros/]asus fan xpert 4 windows 10 download
    [url=https://bestsmiles.net.ru/download-touchpad-driver-dell-windows-10-results/]free download dropbox for pc windows 7
    [url=https://fundamentservis.ru/qualcomm-atheros-wireless-network-adapter-windows/]dream league soccer 2018 for pc free download
    [url=https://bestsmiles.net.ru/download-trello-windows-10-trello-works-seamlessly/]bo3 pc free download full version
    [url=https://rd-ok.ru/download-windows-10-1909-update-manually-download/]download game nba 2k14 pc
    fitbit alta download for windows 10
    hotspot shield free download for windows 10 crack
    download java jdk for windows 10 32 bit
    directx 12 free download for windows 10
    epson scan free download windows 10


    ubuntu download for windows 7 64 bit free
    cpu cooler free download for windows 10
    download microsoft windows 10 usb
    pagemaker for windows 10 free download free
    download windows 10 creators update tool

    download itunes 10 for windows 7 32 bit
    windows 10 build 1511 download free
    hikvision ivms 4500 download windows 10
    bust a move pc game free download
    best pc games free no download

    download ccleaner for windows 10 free
    bully scholarship edition pc download windows 10
    free download file recovery software for windows 10
    download direct play for windows 10
    battlefield vietnam download windows 10


    download for windows 8.1 free [/url] realtek audio driver windows 10 32 bit [/url] windows 10 64 bit iso free [/url] download free for windows 10 [/url] trueview download windows 10 [/url] doc reader for windows 10 [/url] windows 10 cursors free [/url] solitaire for windows 10 free free [/url] one drivers windows 10 download free [/url] shooting games for pc windows 10 [/url]

  • Annasyswet

    business games for pc free downloadlg super multi drive install disc for windows 7 download freed link dub e100 windows 10 driver downloadactivesync download for windows mobile freecan i still download windows 10dead cells pc download freeyoutube app download for windows freesonic riders pc download windows 10download onenote windows 10download unpark cpu windows 10
    [url=https://fundamentservis.ru/merge-xml-files-into-one-subscribe-to-rss/]adobe reader full version free download for pc
    [url=https://fundamentservis.ru/what-does-it-mean-when-a-girl-laughs-at-everything/]download hp laserjet 1018 driver for windows 10
    [url=https://fundamentservis.ru/shoe-tags-for-runners-100-of-the-best-gift-ideas/]airprint for windows 8 download free
    [url=https://fundamentservis.ru/moto-droid-mini-lollipop-motorola-posts-android-5/]download ms office 2013 windows 10 64 bit
    [url=https://fundamentservis.ru/mafia-2-cheat-table-fearless-cheat-engine/]castlevania lords of shadow 2 pc free download
    [url=https://fundamentservis.ru/hp-mini-110-3098nr-hp-customer-support-software/]dumper free download for windows 10
    [url=https://fundamentservis.ru/nvidia-geforce-gt-650m-update-nvidia-geforce-gt/]citrix online plugin download windows 10
    [url=https://fundamentservis.ru/avast-browser-helper-object-results-for-browser/]firefox mozilla free download for windows 10 64 bit
    [url=https://fundamentservis.ru/windows-update-cleanup-3-99-tb-fix-disk-cleanup/]bus driving simulator games for pc free download
    [url=https://fundamentservis.ru/asrock-b250m-pro4-ib-asrock-b250m-pro4-motherboard/]android studio software free download for windows 10 64 bit
    multimedia audio controller driver free download windows xp 2006 free
    best simulation games for pc free download
    device manager windows 10 download
    download gta iv free for pc and install
    download intel pro widi windows 10


    windows password recovery software free download free
    java runtime download free windows xp free
    adobe photoshop free download trial version for windows xp free
    mcafee endpoint security download for windows 10
    flappy bird download windows phone free

    openvpn client download windows free
    download adobe photoshop for free for pc
    directx 11 runtime download windows 10
    windows 10 offline pc games free download
    download windows 10 64 bit update 2019

    konica minolta bizhub c452 driver windows 10 64 bit download
    download iprojection epson for windows 10
    .net framework 2.0 free download for windows xp 32 bit free
    cars 2 free download pc
    f 16 games for pc free download


    windows vista download free [/url] editor download windows 10 [/url] photoshop free version download for windows 10 [/url] kings pc game free download [/url] game naruto storm 3 untuk pc [/url] 7 fax and scan software free download free [/url] game dragon ball pc free [/url] my image garden download windows 10 free [/url] movie free download for pc [/url] free avast windows 7 32 bit free [/url]

  • Annasyswet

    камни знаков зодиака близнецов
    воздушные знаки зодиака камни
    камень тельца знак зодиака
    драгоценные камни знаку зодиака
    кахолонг камень знак зодиака


    карнеол камень знак зодиака
    камни знаков зодиака весов
    знаки зодиака камни близнецы
    камни знак зодиака топаз
    знаку зодиака стрелец камень

    [url=https://bestnewsones.blogspot.com/2021/05/blog-post.html]гранит камень знак зодиака
    [url=https://bestnewsones.blogspot.com/2021/05/blog-post.html]камень знаков зодиака скорпион
    [url=https://aboutnews2k.blogspot.com/2021/05/blog-post.html]знаки зодиака камень

    камни весы знак зодиака
    камни согласно знаку зодиака
    аметист камень знака зодиака
    камни знаков зодиака рака
    скорпион знак зодиака камень

  • Pixefly

    buy cialis online prescription[/url]

Leave a comment