The way fashion should be...

HÖRFA: Noun (1) look, aspect (2) outlook

2017: Dreamt up by three childhood friends from Devon, underneath the Northern Lights, HÖRFA was initially founded as a men's watch company.

2018: The focus soon turned to streetwear collections, featuring t-shirts and sweatshirts, which quickly became the trademark look for the evolving HÖRFA brand.

British and Commonwealth middleweight champion, Tommy Langford, also from the same town of Bideford in Devon as the three co-founders, became the brand's ambassador. Tommy sported the HÖRFA branding in all his championship fights, which saw him challenge for the WBO interim world middleweight title, live on BT Sport. He continues to proudly represent HÖRFA today.

2019: The HÖRFA branding developed a life of it's own as the classic logo tees with the signature umlaut - Ö - burgeoned.

2020: As the expansion ensued, HÖRFA International was formed to welcome the new worldwide family members.

The HÖRFA Family: Impractical Jokers TV Show, Jamal Adams of the New York Jets, Stanley Cup winner Jake Guentzel of the Pittsburgh Penguins, USA International footballer and also club player of FC Schalke Weston McKennie, NBA Superstar Marcus Georges-Hunt of the Minnesota Timberwolves, Male Model Mitch Palmer, British and Commonwealth champion Tommy Langford, Prizefighter Finalist Lenny Fuller, Internet Celebrity Jack Jones.

The Founders: With over 10 years of experience in retail fashion and art, the founders' commercial attributes include working with the best manufacturers in the clothing industry, all of which is printed right here in the UK and made from 100% Organic Cotton - Earth Positive Fashion, saving the world one stitch at a time.